"We knew how important a mobile strategy was for our campaign, but we also knew that to be successful, we had to create something special and deeply rooted in mobile behavior. By integrating the Mission: Impossible franchise into the gameplay of SBK15 and Trials Frontier through Phunware’s Phusion, we went outside the standard media buy and let users actually feel the rush of being an IMF agent. We saw great engagement (nearly 13 million gameplays across the globe), and these programs were a crucial part of our global campaign.”