“Right now, PhotoShelter basically pulls every image that we upload that has a player tag on it, and it looks for those names in the captions or keywords. Then it automatically pulls that into the content distribution platform, ready to send to the players. We want to get them as …

“PhotoShelter has become a household name with our players. I know when our social team hasn’t immediately uploaded photos because a player will come up and say, ‘I haven’t gotten any photos yet.’ So they know all about it. It ultimately helps us build relationships with these players, and trust.”