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“I think the new design was likely the number one reason that the brand was able to turn itself around; it changed the brands equity and its fortune.”
“The first thing we did was to put in place a strong strategic foundation for the brand. We did an intensive immersion over a couple of days, working with Nestlé’s internal chefs and our own Futures team to understand the types of food and where food trends are going. We quickly realized that not only did we need to change people’s perceptions of the brand, we needed to change their perceptions of the entire category.”
Peloton was founded in 2004 by Peter Thompson and Karen Bird, after doing their time in London working with the likes of the Financial Times, Morgan Stanley, Halifax and Boots. Whether it’s refashioning a business identity, creating a new brand, steering an imaginative campaign, designing a website or any number of things in between, Peloton have earned a winning reputation for being a hard-working, playful agency whose creative flair and pragmatism keeps clients coming back time and again.
Human After All's team of curious, creative minds has worked together for over 10 years. They’ve built strategic relationships with companies including Facebook, the World Economic Forum and BAFTA. They collaborate with brands of any size that have passion and purpose. They pride theirselves on providing the best service and crafting communication materials that bring together rich ideas and intelligent design. Human After All is a design agency based in London. They clarify the complex to inspire positive change.
Inventory Studio is a London based creative agency working with a diverse range of institutions, cultural and commercial clients to produce a range work across print, spacial and digital. Intelligent creative thinking is at the core of everything they do, they take on projects they believe in and produce well researched, thoughtful and concept driven work that has value, engages and goes beyond expectations. This approach has seen them build a Pop-Out shop inside a truck for Puma, make exhibition captions disappear at the Hayward and get very fruity with Bompas & Parr. Inventory’s output, whilst varied, is of a consistently high standard recognised globally by design and cultural commentators alike.
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