Peloton was founded in 2004 by Peter Thompson and Karen Bird, after doing their time in London working with the likes of the Financial Times, Morgan Stanley, Halifax and Boots. Whether it’s refashioning a business identity, creating a new brand, steering an imaginative campaign, designing a website or any number of things in between, Peloton have earned a winning reputation for being a hard-working, playful agency whose creative flair and pragmatism keeps clients coming back time and again.
"Cycling is all about making journeys, successful journeys, enjoyable journeys. We make great products so people can do just that. The new logo and brand created by Peloton tells our story perfectly."




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