“I was going to wedding shows selling my wares next to some of the best in the industry, and I honestly felt like my cakes were as good as theirs, if not better. Peloton helped me to look at my current brand objectively, by gaining a really clear understanding of the competition and what they were doing so well. The whole process gave me the reassurance to push the company into a new, more confident era. The new branding, packaging, shop and website have all proved huge hits with our customers – some of them can even see the slice of cake in the A!”