“[With PathFactory] we served up customer reports to our sales team, so they could see engagement across all content tracks in-market and had the ability to drill down to the individual contact level. Discovering who on the account side was engaging with the content enabled the sales team to begin …

“[Data] is one of the places that I think PathFactory really shines. Our marketing automation system tracks every time someone breathes, but our ability to turn that into actionable information for marketing and sales teams is elusive. With PathFactory, those dashboards and reports are simple to use, easy to understand, …