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PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.
Uberflip makes content perform by centralizing it into one immersive experience, increasing key engagement metrics and generating more leads. By creating an Uberflip content Hub, you can include blog articles, social media, videos, eBooks and more into a beautiful and responsive interface with strategically placed, dynamic CTAs - no IT …
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“A huge competitive advantage of PathFactory is that it allows us to go after different personas of our target market that wouldn’t be possible through a website alone, creating a …
“With PathFactory, we now have clear visibility on how visitors engage with our content. We know what our users find interesting and can serve up more bingeable content.”
"PathFactory empowered our team to control the go-to-market strategy of our high-value content. We’re now able to independently launch Content Tracks at scale, in multiple languages without having to involve …
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