“Part of our goal is to galvanize people around the issues that we care about, telling stories not necessarily about our organization, but about moving the needle on educational equity, People need to understand those issues in order to care about them, so our storytelling plays an important role in that.”
"Parse.ly offers us a pretty unique view of our active subscribers because we don’t have any other tools that actively track of retention. We can see what types of stories subscribers are reading, how much time they’re spending on the site, and what referral sources they come from."