Chartbeat Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content intelligence, and transformative newsroom tools for digital media and publishing companies around the world.They believe that today’s content creators need mission-critical insights – in real time and across desktop, social, and mobile platforms to build a loyal audience. That’s why their software goes beyond clicks and pageviews so content creators can understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 60+ countries, Chartbeat’s tools help the world’s leading media companies understand, measure, and build business value from the attention earned by their content.
“As data fluency is increasing culturally across the organization, our sub-editors and section editors are using Headline Testing to creatively and actively learn how to better engage with our readers. This is accomplished through the real-time data-driven evidence of the value of keywords, optimization, and audience-focused editing. The tool also enables operational collaboration between the digital editorial and marketing teams rather than risking disagreement over how best to optimize a headline, we can simply run tests with multiple variations and let our users decide which version is more engaging.”
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