“As data fluency is increasing culturally across the organization, our sub-editors and section editors are using Headline Testing to creatively and actively learn how to better engage with our readers. This is accomplished through the real-time data-driven evidence of the value of keywords, optimization, and audience-focused editing. The tool also …

“Furthermore, we’ve spent more time monitoring recirculation by improving and adding related links and other assets to underperforming articles. We’ve also found that testing different related links on high-performing stories can reveal relevancy and user interests more quickly.”