"Free parking devalues the inventory. Parkers are more location-sensitive than price-sensitive. Paid parking helps to manage the supply and to maintain effective turnover for nearby businesses. When merchants say that there isn’t enough parking, that it’s always full, re-evaluate your rates to create turnover."

"[ParkHub’s] Smarking data analytics platform and services have been critical in our parking policy development process. We use Smarking [BI] to track and evaluate every step of the policy change. The ability to understand historical trends and future policy impacts with a wealth of high-resolution data empowers us to keep …