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Outset is a new startup revolutionizing the qualitative research landscape by harnessing the power of ChatGPT to conduct in-depth interviews at scale. Their AI-driven platform enables researchers to conduct thousands of interviews simultaneously in any language, uncovering the 'why' behind participant responses. Outset's innovative AI interviewer not only moderates rich conversations but also probes deeper to extract valuable insights that drive better decision-making.
"Creating audience segmentations is a long and complex process, requiring both in-depth interviews and survey methods. As a small team, we don’t have the necessary resources for the segmentation process …
"Outset's AI engaged users and asked follow-up questions that elicited specific, long-form answers that helped us understand what was important to them. And it did so at 10x-20x scale of …
“As someone who pioneered video ethnography at Doblin in the 1990s, conducted the first inflight observational video studies in 1996, and spent countless hours in businesses and homes understanding unmet …
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