“As someone who pioneered video ethnography at Doblin in the 1990s, conducted the first inflight observational video studies in 1996, and spent countless hours in businesses and homes understanding unmet needs in context, I recognize something special in Outset. It doesn't cut corners in identifying deep insights—it provides a platform that delivers both depth and scale. I'm excited to continue developing Atamai over the coming years and look forward to our ongoing partnership with Outset.”
"We often have fast turnaround times for clients and large scopes of work. It is critical to invest in a tool that can help us quickly achieve our goals internally and for clients."