"What happened Those simple, strategically placed bus shelter postings became viral pieces of social media content that Madonna and her team could leverage, and her fans could interact with. And when you have a fan like social network mega-influencer Miley Cyrus interacting with your campaign — well the sky’s the …

"This was the first campaign with the Omega brand.Within our first month on the street we have already obtained a high end client. The objective was to advertise a new line of Omega watches that are now available to a HHI demo."