"When we launch our yearly campaign, the goal is always to make the biggest impact possible across all available channels and Outdoor advertising is a very effective way to accomplish that. Given the large majority of billboard creative within the market is fairly static, we’ve found that by cranking up …

"By putting social, mobile, behavioural and transactional data at its core, and by using some of the most advanced tools available for OOH planning, this campaign for DOOM will reach key audiences in relevant locations and at relevant times to directly influence purchase, awareness and social conversations."