"By putting social, mobile, behavioural and transactional data at its core, and by using some of the most advanced tools available for OOH planning, this campaign for DOOM will reach key audiences in relevant locations and at relevant times to directly influence purchase, awareness and social conversations."

"Before our subway advertising campaign started the property was averaging about 1,000 calls a month from our ad sources. After we began advertising, our calls increased by 50%. Clicks to the website afforded an even more impressive result. Traffic to the website boomed with clicks to the unique URL on …