"VTC increased awareness/interest/web traffic/consumer inquiries to the virginia. org website throughout the campaign. Virginia.org saw 544,135 unique visitors throughout the Outdoor campaign and a 10.6% increase in page views as well. Also, we had the highest visitation since the new site debuted a few years ago— we even surpassed our November 2008 numbers right after the election. The client is very pleased!"
"Our hashtag was #loveyourbutt and there has been constant posting Twitter and Instagram about the campaign and people sharing their support or personal feedback. It’s been fun to follow the reaction. The campaign has been successful in general on the media front being recognized on TV, radio and print."