OUTFRONT is a leading media company in North America, with a major presence in the top 25 them markets.
They are intelligent OOH: a connected, data enabled network of over 400,000 billboard, transit and digital displays, with a mobile and social overlay. This scale provides an integrated and targeted platform to connect your brand story with the right audience. Their media makes your existing digital investments work harder. Research and their clients report that OOH is the best driver of search, social, and mobile engagement.
"CBS’s campaign utilized billboards in an effort to create awareness for their anchor team. The campaign effectively blanketed their intended markets and created greater awareness. Planning ahead helped them to get premium placement and keeping the design simple made the messaging much more effective."
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