OUTFRONT is a leading media company in North America, with a major presence in the top 25 them markets.
They are intelligent OOH: a connected, data enabled network of over 400,000 billboard, transit and digital displays, with a mobile and social overlay. This scale provides an integrated and targeted platform to connect your brand story with the right audience. Their media makes your existing digital investments work harder. Research and their clients report that OOH is the best driver of search, social, and mobile engagement.
"The 2-Sheet Posters displayed a unique call-toaction that invited passersby to enter Stratton’s lift ticket contest by sending a TEXT, with the keyword “SNOWDAY”, to their vanity number. Once the TEXT was sent, Stratton responded with an offer to receive free mobile alerts (3x weekly) on Stratton snow conditions, news, and events. At first, we were skeptical about moving our message from the Commuter Rail to the Subway... but the results were indisputable! The right message, in the right stations, attracted the right audience. We are believers now, and we’ll be back next year!"
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