Implementing a new marketing KPI with Origami Logic is as simple as defining a single formula. No recalculating historical scores. No messy Excel files.

Managing the global digital presence across our portfolio of brands, which includes iconic brands like Absolut and Chivas Regal, is extremely complex. Origami takes the ever-expanding mountain of marketing data related to that process and turns it into information and knowledge that's easily understood and valuable. It helps us benchmark our digital performance against our competition and, armed with the right information, allows us to experiment faster, which ultimately will drive improved results.

Getting a complete cross-channel view of marketing performance across regions and product lines is difficult given the number of digital properties and platforms that brands have. Origami Logic helps brands automate, visualize, and customize their measurement, ultimately improving the effectiveness of their digital marketing efforts.

Origami Logic’s search capability is amazing. We can quickly answer a broad range of marketing questions – from cross-channel campaign performance down to the impact of individual pieces of content – by doing a Google-like search. I’m not sure what is happening behind the scenes, but I like it!

We – our team and our agencies – spend too much time collecting and preparing our social and digital metrics, and less time deriving valuable and useful insights from them. To be effective, we need our measurement to be cross-channel, detailed and flexible, to support custom defined KPIs, and in context to how we operate our business and execute our marketing strategies. What Origami Logic has developed is very impressive – both for the way it simplifies the measurement of a dynamic marketing environment, and for the way it enables organizations to drive value from their data.

Marketing has become too complex to measure manually. Unfortunately, that's how many organizations are operating today. What marketers need is a solution that standardizes and automates their performance measurement – so they can focus on driving brand value.

Having all our marketing performance data in one place allows us to be more effective. With Origami the information is always up-to-date and we have the flexibility to see what really matters at any given time – so we get more time to be strategic and build our brand.