"We – our team and our agencies – spend too much time collecting and preparing our social and digital metrics, and less time deriving valuable and useful insights from them. To be effective, we need our measurement to be cross-channel, detailed and flexible, to support custom defined KPIs, and in context to how we operate our business and execute our marketing strategies. What Origami Logic has developed is very impressive – both for the way it simplifies the measurement of a dynamic marketing environment, and for the way it enables organizations to drive value from their data."