Origami Logic is changing the way businesses measure, analyze and optimize their marketing efforts. Through the industry’s most comprehensive marketing intelligence platform, global brands such as Visa, JCPenney, Cisco, Intel and Aeropostale are deriving greater value from their disparate marketing data and making better decisions faster. Based in Menlo Park, Calif., the company is backed by leading investors, including Accel Partners, Icon Ventures, and Lightspeed Venture Partners.
"Managing the global digital presence across our portfolio of brands, which includes iconic brands like Absolut and Chivas Regal, is extremely complex. Origami takes the ever-expanding mountain of marketing data related to that process and turns it into information and knowledge that's easily understood and valuable. It helps us benchmark our digital performance against our competition and, armed with the right information, allows us to experiment faster, which ultimately will drive improved results."
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