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Origami Logic is changing the way businesses measure, analyze and optimize their marketing efforts. Through the industry’s most comprehensive marketing intelligence platform, global brands such as Visa, JCPenney, Cisco, Intel and Aeropostale are deriving greater value from their disparate marketing data and making better decisions faster. Based in Menlo Park, Calif., the company is backed by leading investors, including Accel Partners, Icon Ventures, and Lightspeed Venture Partners.
"Managing the global digital presence across our portfolio of brands, which includes iconic brands like Absolut and Chivas Regal, is extremely complex. Origami takes the ever-expanding mountain of marketing data …
“Having all our marketing performance data in one place allows us to be more effective. With Origami the information is always up-to-date and we have the flexibility to see what …
"We – our team and our agencies – spend too much time collecting and preparing our social and digital metrics, and less time deriving valuable and useful insights from them. …
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