"We are constantly seeking ways to optimize and enhance the e-commerce experience to increase the likelihood that a customer will buy a product or service from our Orange eShop. Despite popular belief, it’s never too early for optimizations or to try new tactics - like using relevant psychological principles that can be applied to eCommerce. Urgency to buy is not a new concept, but we found out from many experiments like this one, when is used in a smart way, mixed with good copywriting, it can bring surprising success to all your efforts.”