“Honestly, one of the most important pieces for it, one of our struggles even going into it is like we've wanted to do a quiz for forever, but the issue is, is like, as we're always selling out of new designs and adding new ones to the site, it's like, …

"If you are presenting your customers multiple options or different use products, this is a great way to remove confusion from the shopping experience and help them customize their purchase to their own preferences."

"Advertising on third-party platforms is going to be more challenging and less efficient since marketers’ will lose their ability to deliver highly personalized and targeted messages to consumers. Not to mention, paid advertising is getting pricey—cost per impression and cost per click are increasing, which is effectively inflating customer acquisition …

"Being too dependent on data you don't own is a recipe for disappointment, both for merchants and for their customers. We're entering a new era where privacy comes first, and brands need to adapt to this new online browsing experience."

“We want to be communicating with our customers, engaging with them like we're in a relationship, which we are."

"Skincare overall is a generally confusing thing to buy. Very often a lot of the companies take for granted that their customer base might know what a cleanser is, they might know what a toner is, they might know what a moisturizer is, but that they know the ideal combination …

“What I love about Octane AI is that it can replicate what we do in email marketing campaigns through a different channel that is actually more likely to get read very quickly, which is Facebook Messenger.”

"I had recently been shopping for some skincare products and took quizzes to determine what products I should purchase. I loved how fun and interactive they were and wanted to offer my customers the same experience when shopping at Ellie and Mac."