Octane AI

“We spent a couple of years making educated assumptions about what types of knives our customers were sharpening and for what end purpose. Octane AI offers a level of detail that allows us to see how users are interacting with the quiz, collect meaningful data without being intrusive, and understand how our customers are thinking about using our products, The resulting data has helped us confirm assumptions about who our customers are and what they’re looking for. In the dashboard we can clearly see customers using this tool to confidently make a purchase. It feels great to know we’re able to offer this experience to our customers without requiring them to spend their valuable time reaching out to us for help with their purchasing decision.”

"Being too dependent on data you don't own is a recipe for disappointment, both for merchants and for their customers. We're entering a new era where privacy comes first, and brands need to adapt to this new online browsing experience."

"We don't have the ability to know if someone is pregnant and in need of maternity clothing or if they’re postpartum and need postpartum and breastfeeding clothing."