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“We’re now able to see performance across all platforms in one place and can set goals and have clear visibility of our progress towards them.”
“For humans, whilst data is absolutely essential and helpful to take actions, what really drives action is an emotionally resonant story. Hence, data alone isn’t enough. Actionable insights are great but what we need to really make it stick is storytelling.”
Datorama is a global marketing analytics company providing the world’s first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally, including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday.
Kissmetrics is an analytics and conversion solution built to optimize marketing and to help marketers measure their impact. Their products show exactly how people interact and respond, along with the flexibility to view both visitor behavior and campaign performance. Analyze shows you what's working and what's not, from start to finish, across devices. Engage prompts customers with the right interaction at the right moment. Kissmetrics scales with almost any business, as an end-to-end analytics solution or as an ad-hoc complement to an existing analytics infrastructure.
The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage best prospects. Mintigo analyzes the needs and interests of 30 million B2B prospects, so marketers and sales reps can engage each prospect with the right message and product. Companies like Box, BMC, Cloudera, DocuSign and Edmunds use Mintigo to get more clicks, more shares and more pipeline. Founded in June 2009, Mintigo is backed by Sequoia Capital, Giza Venture Capital, and Adams Street Partners. Mintigo has offices in the Silicon Valley and Israel.
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