Novatiq is a leading martech identity solution platform empowering publishers, brands and telcos to reach their audiences at scale and provide better customer experiences – all while prioritising privacy. Using patented, privacy-first technology, they enable the creation of IDs based on pseudonymised first-party data, including fully consented customer intelligence from telco operators. This unique approach lets them identify and validate users cross-domain and cross-device, engaging what would otherwise be ‘ghost’ users.
"As the lives of HSBC Premier customers become less linear and predictable, in order to reach potential customers we need to constantly evolve targeting criterias. To do that, we require …
"The authenticity of the audience, and accuracy of the respondents’ demographics was paramount in this test. We are very satisfied with the level of response and accuracy generated in such …
"Using our CRM intelligence securely to power campaigns across external digital environments has been a real revelation! Our Mother’s Day sim campaign with Novatiq performed significantly better compared to other …
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