Novatiq is a leading martech identity solution platform empowering publishers, brands and telcos to reach their audiences at scale and provide better customer experiences – all while prioritising privacy. Using patented, privacy-first technology, they enable the creation of IDs based on pseudonymised first-party data, including fully consented customer intelligence from telco operators. This unique approach lets them identify and validate users cross-domain and cross-device, engaging what would otherwise be ‘ghost’ users.