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ID5 was created to improve online advertising for consumers, media owners and technology providers. Technical innovation - digital in particular - has fueled global economic growth for years, created millions of jobs and enabled access to knowledge and entertainment like never before. Media owners have played a pivotal role in modern democratic societies, and have relied on advertising to fund investigative journalism and ensure governments were held accountable. Meanwhile, consumers have benefited from technical innovation and access to quality content and services at scale. ID5's ambition is to provide premium media owners and independent technology providers with a transparent, scalable, privacy compliant advertising identity solution to help them fight back against these platforms.
“As any practitioner in the programmatic advertising space knows cookie mapping exhibits diminishing returns: It is much harder to go from a mapping rate of 80% to 90% than it …
"Identifying users in a scalable, efficient and privacy compliant way is a key challenge for Ad Tech. We believe that there is value in a neutral party like ID5 building …
"Our global integration with ID5’s Universal ID enables us to better support the cookieless digital advertising ecosystem by remaining ID agnostic while also ensuring the continued delivery of addressable audience …
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