ID5 was created to improve online advertising for consumers, media owners and technology providers. Technical innovation - digital in particular - has fueled global economic growth for years, created millions of jobs and enabled access to knowledge and entertainment like never before. Media owners have played a pivotal role in modern democratic societies, and have relied on advertising to fund investigative journalism and ensure governments were held accountable. Meanwhile, consumers have benefited from technical innovation and access to quality content and services at scale. ID5's ambition is to provide premium media owners and independent technology providers with a transparent, scalable, privacy compliant advertising identity solution to help them fight back against these platforms.
"We are looking forward to bringing people-based addressability across web, mobile apps and CTV environments. Through our partnership with ID5, we are able to offer significantly higher reach and user …
“We decided to work with ID5 early on because we are convinced of theneed for the industry to improve the cookie matching process. By migrating to the ID5 service, we …
“As any practitioner in the programmatic advertising space knows cookie mapping exhibits diminishing returns: It is much harder to go from a mapping rate of 80% to 90% than it …
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