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Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage best prospects. Mintigo analyzes the needs and interests of 30 million B2B prospects, so marketers and sales reps can engage each prospect with the right message and product. Companies like Box, BMC, Cloudera, DocuSign and Edmunds use Mintigo to get more clicks, more shares and more pipeline. Founded in June 2009, Mintigo is backed by Sequoia Capital, Giza Venture Capital, and Adams Street Partners. Mintigo has offices in the Silicon Valley and Israel.
Oracle Moat is an ad measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns.
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