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GeniusXR is a multidisciplinary immersive content creation and development studio. Innovation has been key to the Company’s growth, from application development to content and software. It has always used the cutting edge in technology to produce and distribute content. In 2014, Genius’ passion for immersive storytelling naturally led the Company to the Immersive world. Their mission is to combine the best of the virtual and real-life to tell the best stories.
Mission design successful brands by gathering investors, employees and customers around a meaningful purpose. All businesses must have a clear purpose. Without a clear and meaningful purpose, how do you create direction for your brand? The brand identity forms an organisations culture and gives employees a clear direction. Brands and organisations are two sides of the same. Internally and externally. Identity and culture. What unites the organisation with your brand is whether the employees feel that they have a meaningful purpose or not. That’s why purpose driven brands are far more powerful than ordinary brands.
I always say “aim for the unimaginable and achieve the unthinkable”. Which often results in baffled yet intrigued faces, because it sounds risky. And ideas are just theories, so why invest in theoretical uncertainty? The thing is, everything is theory until it isn’t. Risk is only dangerous when it’s not grounded in experience, investigation, Design Thinking and good ol’ fashioned gut-feeling. So I say know your customer, know your competition and become those magical values which makes you special. Originally from Wales (that little country often mistaken as England or a reference to sea mammals) where I’ve worked with a range of businesses and industries, from start-ups to multi-national corporations. I’ve always been a highly strategic creative, where branding experiences provide real tangible value and return on investment. Executed through emotive and resonant creative visuals.
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