“We toyed for years before COVID-19 at a search functionality for our site. The price of the products in the market was exceptionally high, so we kept pushing away. With the lockdown, we suffered. We suffered with customers going to the search bar and jumping off because the search was …

“There is quite a bit that goes into that decision. Integration with a 3rd party system, keeping up with the UI of the online store while deploying the new solution, understanding what goes on behind the scenes to enable relevance, how the search is personalized, and nailing the product discovery …