"We realized that our stock accuracy was going to be a huge bottleneck for our omnichannel ambitions. That is why we started investigating, together with Nedap, whether we had a business case, and it turned out that we actually had one. We opted to follow the GS1 standards, so as …

"Our main challenge is how to unify the online and in-store experience and service in order to gain and maintain the trust of our customers. The only way to master this is by having a nearly 100% stock accuracy. Therefore, automating our stock-taking with RFID was the logical next step."