"adidas is always looking for open spaces to provide a good customer journey. However, there's always a conflict between security and design. In some stores there is no space for typical antennas on the floor, by installing iD Top at the ceiling of the entrances, the conflict between security and …

"Our job is ensuring that we have the key partners in place who can provide best-in-class experiences for our customers so that regardless of whether or not they purchase online or through our shops, we send them home with the apparel they’ve been looking for.”