“It’s actionable because we have a high level of fidelity … We can actually ensure that the decisions that we’re making are the right decisions, both for our company and for our users.”

"The depth and functionality of MURAL allows me to exceed what I have accomplished within the classroom and deliver an entirely reimagined class experience. MURAL will be the center of my teaching when we return to in-class instruction, too."

“While product managers and designers are the primary personas that utilize MURAL, they’re not the only ones. The benefits extend to marketing teams and developers as well.”

“Traditionally, we captured [discovery] information in one-sided phone interviews, which are beneficial to us (but less so for the customer). We now use MURAL to facilitate these discussions. This allows for discovery conversations to be more visual and more interactive; it brings the customer into the discussion.”

“In Walldorf, we have a strong collaboration culture which meant our meeting rooms were always fully booked, so we needed a better and more hybrid approach to meetings.”

“With Mural in Teams, you can add murals to Teams channels, chats, and video or audio meetings for more connected teamwork and to make it easy to find all your murals together with other information used in the project. You can also easily share murals with team members for smoother …

“In previous in-person PI events, some team members participated remotely, which presented challenges in keeping everyone engaged equally. Using MURAL as a facilitation tool kept all participants engaged and allowed everyone in the breakout session to contribute effectively.”

“When you layer on MURAL as a visual, interactive workspace, it’s a massive equalizer. Every thought, every idea, every voice can contribute to the conversation — and that’s incredibly powerful.”

“The logistics were wildly complex. It was a multiday, interactive conference. If someone got lost amidst dozens of concurrent sessions, how would they reorient themselves? The goal became ease and transparency.”

“For a 30 or 60 minute session, where we want to share ideas or have a voting session and have a record of it for people who aren't present, doing it in MURAL is actually preferred even if we have everyone colocated.”

"MURAL has been critical in deploying IBM Design Thinking across the whole company. We now have people in more than 50 countries collaborating daily."

"Our mission was transformation. We were working to shift the company culture. We found that MURAL as a tool is an awesome way to bring whole teams, not just designers, into the work."

"As a design professional, I’m able to spend more time doing my job rather than explaining what we are trying to achieve."

"Using MURAL allowed us to co-create more quickly and keep our agile momentum rolling without delays in time or increases in costs. It accelerated the speed of getting to the outcome and getting through the exercise much faster than in the past."

“We went from collaborating on whiteboards in person to working remotely, and our customers, partners, and internal teams don’t always share a common set of tools. We needed a flexible, easy way to collaborate visually among all parties — and we found that with MURAL.”