"The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current …

"With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised customer engagement where we were engaging our customers using personalised push notifications, and in-app messages."