"We really see two trends driving everything. One, unbundling and re-bundling of services, with very differentiated offerings which gradually incorporate traditional banking offerings. Second, banking as a service. Everything is an API away meaning fintechs can go to market faster."

"MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%. Real-time trigger campaigns and messages have proven to increase our key KPIs such as conversions to as high as …

"One of the biggest reasons why we decided to switch to MoEngage (apart from the advanced functionalities) is the flexibility to adjust and cater to our use cases, even if it meant going above and beyond the scope of work. What stood out the most was the MoEngage team’s ability …

"MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers — their interests and intentions. We are able to implement data-backed campaigns."

“MoEngage’s scalable tool helped us to run seamless user engagement campaigns across multiple channels.”

“Through our strategic partnership with MoEngage, we were able to drive innovation and maximize the value for our business, customers, and partners. Their AI-driven capabilities empowered our marketing teams to optimize campaign performance and deliver 4X more personalized, moments-based customer experiences at scale.”

"Personalization is a big part of our customer engagement strategy. MoEngage has been critical in helping us scale our customer outreach across channels and engage with our customers on a more individual basis."

"Affinity Segments by MoEngage helped us segment customers based on their dominant behaviour traits without any manual efforts or developer resources. The actionable nature of the feature allowed us to create highly targeted upsell campaigns within minutes. We have witnessed a 2x increase in conversion when compared with similar campaigns …

"The pandemic acted as an accelerant to the user behavior shift which we were already seeing in some form. This behavior, however, has become primary much faster. We see that for customers, having a mobile-only bank as their primary financial institution is more normal now than it was even a …

"In terms of upcoming trends, we expect to see more partnerships across industries with lines between traditional banking and ntech blurring. The main goal of collaboration between companies is to offer new and innovative features for users given their increasing familiarity, receptiveness and trust in digital banking."

"Almost 30% of new businesses coming onboard the digital ecosystem are moving over from traditional brick and mortar setups. We observed a 3X increase in scale in 2020; in 2021, so far, we are seeing a 50% higher momentum."

"Improving customer experience is the only way to improve stickiness for any brand. One of the most important elements of improving customer experience is to declutter the noise of app notifications and provide relevant and contextual information - MoEngage helped us do just that."

"We use MoEngage's Custom Segmentation feature to automatically segment new users based on two brackets buyers and non-buyers."

"We are a unique brand that uses a single platform to send communication across all channels/platforms. That’s one of the USPs of MoEngage platform as well."

"We wanted to ensure our communication was personalized on a customer action level and to do this efficiently. We needed to integrate with other tools. MoEngage engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the …