"MMA is the only industry group trying to tackle the issues that matter: how can marketing drive measurable growth and outcomes? We are long past Wannamaker’s lament about not knowing which 50% of his advertising works, it’s time for the industry to take seriously its responsibility to be accountable and …

"MMA initiatives and events are important because this Market is constantly growing, as the mobile performance this year in Cannes was very representative, and we need to show our clients how crucial it is to pay attention to that, it is a huge opportunity."