Loyalty360 is the unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. From their introductory individual memberships to their top Premium tier, their members are provided with the exposure, certification, and exclusive content they need to continue their path to true customer centricity.
"Keeping up with fan expectations in this new era of marketing hinged on creating great content that built an audience around the brand, while also keeping it top of mind in the process."
"AT&T wanted to avoid this trap by adopting a customercentered approach that was observable, traceable and measurable."
"According to Gold’s, a cardinal sin of customer engagement today is for brands to respond to customers, tell them they will fix something, and then fail to follow through."
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