"I can say that our MMA membership is extremely valuable. Our participation in the MMA Programmatic committee has helped us to both stay educated and contribute thought leadership among some of the preeminent experts in mobile. The MMA helps us stay in touch with today’s market, which should ensure a …

"MMA is a primary driver in developing mobile marketing standards and practices to enable greater investments in this growing and critical channel. The organization’s dedication to the mobile marketplace drives the entire industry to think bigger and helps marketers better understand the importance of this budding medium."