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"Millennial Media leveraged the functionalities of the mobile device to deliver a creative that engaged with our target audience. The unique campaign experience encouraged users to share the launch with their friends via tagging and tweets, delivering further WOM via user-friendly functions within the creative. Through this campaign, the Millennial Media team has achieved media innovation and ROI based effectiveness."
“The campaign actively encouraged consumers to interact with the ad, and lent itself perfectly to social media and viral sharing. Millennial Media presented us with an opportunity to use mobile in a creative way to connect consumers with the Call of Duty brand, and give them an experience unlike anything they had seen before and not possible via any other media."
Kenshoo is the leading technology platform for brands looking to plan and activate effective marketing across the most-engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Bing, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Yahoo, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step with the ever-changing consumer journey. With 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital and Bain Capital Ventures, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands.
Sizmek fuels digital advertising campaigns for advertisers and agencies around the world with the most cutting-edge technology to engage audiences across any screen. Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. Sizmek’s open ad management stack delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data engine.
MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System enables marketers to customize own technology infrastructure and leverage data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
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