“Our new FIAT 500L is agile, flirty, and unique. It appeals to the energetic, independent thinker who requires a vehicle with ‘just the right fit’. What better way to reach these on-the-go consumers than through mobile? We were able to create an interactive, rich media ad unit that put our audience in the driver seat and allowed them to view the best that our new model has to oer. By leveraging leading audience targeting capabilities, we were able to connect with right consumers who are ready to take FIAT for a test drive.”
"We love to be inspired by new creative ideas that oer new fun ways for consumers to interact with our products. We were very happy to have this campaign created for us and implemented by Millennial Media."
Kenshoo is the leading technology platform for brands looking to plan and activate effective marketing across the most-engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Bing, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Yahoo, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step with the ever-changing consumer journey. With 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital and Bain Capital Ventures, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands.
MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System enables marketers to customize own technology infrastructure and leverage data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 120,000 brands since 2006. AdRoll is a division of NextRoll, Inc. Get started today at www.adroll.com.