“The campaign actively encouraged consumers to interact with the ad, and lent itself perfectly to social media and viral sharing. Millennial Media presented us with an opportunity to use mobile in a creative way to connect consumers with the Call of Duty brand, and give them an experience unlike anything …

"Millennial Media leveraged the functionalities of the mobile device to deliver a creative that engaged with our target audience. The unique campaign experience encouraged users to share the launch with their friends via tagging and tweets, delivering further WOM via user-friendly functions within the creative. Through this campaign, the Millennial …