“The campaign actively encouraged consumers to interact with the ad, and lent itself perfectly to social media and viral sharing. Millennial Media presented us with an opportunity to use mobile in a creative way to connect consumers with the Call of Duty brand, and give them an experience unlike anything …

“One of the primary benefits of the partnership is to track an o er from the onset to point of purchase. Not only can we measure how e ective individual o ers are, but we can analyze the performance of individual display units. Being able to have a program that …