“Havas Media and Millennial Media worked together to deliver a genuinely innovative campaign that helped Malibu to scale and connect more relevantly with mobile audiences. With breakthrough creative and pinpointed audience targeting, the campaign successfully cemented mobile as a vital component in making Malibu synonymous with summer for our target …

“The campaign actively encouraged consumers to interact with the ad, and lent itself perfectly to social media and viral sharing. Millennial Media presented us with an opportunity to use mobile in a creative way to connect consumers with the Call of Duty brand, and give them an experience unlike anything …