“Our new FIAT 500L is agile, flirty, and unique. It appeals to the energetic, independent thinker who requires a vehicle with ‘just the right fit’. What better way to reach these on-the-go consumers than through mobile? We were able to create an interactive, rich media ad unit that put our audience in the driver seat and allowed them to view the best that our new model has to oer. By leveraging leading audience targeting capabilities, we were able to connect with right consumers who are ready to take FIAT for a test drive.”