Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners.
“One of the primary benefits of the partnership is to track an oer from the onset to point of purchase. Not only can we measure how eective individual oers are, but we can analyze the performance of individual display units. Being able to have a program that can reward new and loyal customers with oers that they want and will redeem, is an extreme benefit to both the consumer and Auntie Anne’s.”




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