"If we left metrics off the table, nobody would sign the deal. There isn't anyone we talk to who doesn't want accountability."

"Previous to partnering up with Meltwater, we didn’t have a structured way to benchmark our Marketing efforts against our competitors, it was more of a gut feel before. Now, we are able to quantify our share of voice, our campaign performance and proactively measure our efforts."

“Meltwater helps us understand our reach and assess the effect a negative article could have on our visitors. Receiving real-time alerts allows us to stay in front of potentially damaging stories, tell our story and reshape the conversation.”

"Meltwater is accessible and easy to modify for specific needs, and it included an archive of all the material it had located for us. The cost also fit within our small, publicly funded budget."

"We use Meltwater to search for global stories that focus on critical incidents and terrorist activity on buses, trains, and other surface transportation targets. This information has been imperative for populating our database of terrorist activity."

“Things really went sideways with Cision when they removed all of the local reps and centralized everything in Toronto. You couldn’t reach anyone, and if you did, you were starting from the beginning with each phone call.”

“Cision didn’t have access to some of the media we wanted. So we’d get some clippings faxed to us, and other articles we had to go print out. Reporting under these circumstances wasn’t easy.”

“The daily report became such a chore. Coverage was in a bunch of different places, so it was really cumbersome and the data felt unreliable.”

“There are so many things we can use the Meltwater platform for now, including listening to more conversations about people’s first-hand experiences with our brand and using the dashboards to understand how we compare to our competition."

"It’s my role to update our newsfeed, so every day I go through the hits based on the searches that we’ve created and look for the most relevant news articles and social media posts. Then I send these through the newsfeed with the click of my mouse. Employees value this …

"We have multiple product accounts in each social media channel, including Twitter, Facebook, LinkedIn, Google+, and Instagram. I use Meltwater Engage daily for listening and to schedule all of our social posts, even images, which is huge for us."

"We use Meltwater to search for global stories that focus on critical incidents and terrorist activity on buses, trains, and other surface transportation targets. This information has been imperative for populating our database of terrorist activity."

"We own safety data. We have the safety tips, but the data Meltwater provides our organization helps us prove the PR ROI when speaking with our board and donors."

“With Meltwater, we’re seeing a lot of really positive statements about airport staff that we weren’t catching before. Sharing this with others helps us reinforce what we’re doing right.”

“If we see a complaint about traffic at our curbs, we’ll get airport police involved. If there's a tweet about restroom cleanliness, that gets forwarded to our facilities team. We put a lot of value on informing the appropriate stakeholders.”