"What I particularly appreciate about Meltwater is the ability to customize dashboards to fit our campaigns and markets. This allows us to clearly display our KPIs at a glance, greatly simplifying our PR strategy.“
"We measure success based on the quality of the articles, rather than the quantity. So, success for us looks like showing up in the right places, with the right messaging being conveyed. The reach of any campaign or any marketing activity is also more important than the number of placements. …
"Previous to partnering up with Meltwater, we didn’t have a structured way to benchmark our Marketing efforts against our competitors, it was more of a gut feel before. Now, we are able to quantify our share of voice, our campaign performance and proactively measure our efforts."
“It's critical for us to be able to make decisions based on the ROI and KPIs in and around everything we're doing. With Meltwater, we’re able to track and contextualize all that, informing us of where we can do a better job and where we're already doing a great job. …
“Social listening through Meltwater is a really accessible way for brands to garner insights within their category. It’s cost-efficient and it helped us identify the top incremental audiences for us to capture.”
“We use Meltwater to change the conversation with our senior leadership. We can show impressions, reach, view-through rates, and which audiences we’re actually talking to — it’s all at our fingertips.”
“With Meltwater, we can better identify the information that's relevant and turn it into actionable insights. Meltwater helps us on the path to intelligence, enabling us to start pushing more toward, ‘what should we do with this,’ rather than just a number or a link.”
“We use Meltwater for every campaign. We would not have successful media campaigns without a tool like Meltwater.”
"What I love about Meltwater is it's a one-stop shop. You can do your social listening, you can push out social media content, you can do newsletters, you've got media monitoring, you can push out content to reporters. That is really the big difference.”
“There's no doubt that having Meltwater's database allowed us to reach a lot of different outlets that we wouldn't have known about.”
“Meltwater has the strongest product roadmap compared to other solutions, particularly in its understanding of AI evolution. They have very out-of-the-box thinkers, which is definitely why we chose Meltwater to be our partners for the long term.”
“With Meltwater’s integrated PR and influencer marketing dashboard, we’ve built a single source of truth that not only proves real time KPIs, including ROI, but also empowers our teams to spend less time on manual reporting and more time on strategy, creativity, and storytelling.”
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