“Meltwater has strong data integrity, great access, and it’s an intuitive tool to use. I don't think any other tool has flexibility beyond what Meltwater does. I don't think it's anywhere close.”

"Many of my clients have the perception that media monitoring is scary. However, measurement is crucial for brands to justify why their campaigns are effective. Using a range of metrics, I get a bigger picture of how the brands are performing. The more data sets the better as I can …

“Meltwater enables us to look at how our clients and their competitors are being covered, and inform which element of their media mix to step up so we can better achieve their goals.”

“Meltwater helps us focus on the things that matter most to our communications objectives and the stories that are critical for us to tell.”

"Meltwater really stands out because of its people. The team is genuinely interested in our brand and business and has been proactive. It goes beyond media monitoring."

"With Meltwater, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trends. Social listening helps us stay one step ahead in the industry and …

"We didn’t have any idea who was talking on social media about hybrid cars or electric cars. We needed an expert point of view to know who was talking about this, and how they were talking about that subject."

"Building meaningful relationships is something that we will continue to be able to do very successfully with Meltwater as a resource."

“Meltwater allows us to personalize our social media approach. Above all, it shows that the brand is interested in the customers.”

"Our key goal is to ensure social data and consumer insights drive every business decision we make. Meltwater was one of the key enablers that helped us become a truly consumer-centric organization."

"Audience is a tool that comes in addition to Explore that allows us to dig deeper into a subject that seems interesting to us. It allows us to understand what is being said about a brand. These hyper-powerful insights are crucial for story pitches.”

“We have come a long way from when we started, where we had fragmented data sources for evaluating social media, to now where we have a consolidated single source of truth. Having that one platform that enables us to evaluate our customer perceptions, as well as our marketing impact across …

“We've worked with Meltwater to create custom methodologies, and really have been able to unlock insights that we otherwise wouldn't have been able to offer to our clients by using their tools. Whether it's earned social influencers, whether it's organic or paid, Meltwater is able to mirror our exact agency …

“Meltwater knows what I need to know at the moment I need to know it and serves that information to me in the right channel — that's my favorite part.”

"The increased functionality of themobile app has really rounded off a robust and ready-to-use at any time and on any device functionality set to allow me to always stay on top of sentiment and news. I have found local support and coverage has typically added great value in helping me …