“We strongly believe that success comes to those who get the basics right. Managing Avis’ resources better to deliver a better customer service is a part of this simple strategy, and Magenta’s logistics planning software is a great contribution to it and an essential tool which allows us to compete …

“At the start of our journey with Maxoptra we operated a small fleet, mainly delivering within a 40-mile radius of the warehouse. As the business continues to expand, and with the support of Maxoptra, we plan to increase the size of the fleet and expand our delivery area.”