“For instance, in the beginning, when we launched, we used Marvin very extensively for bug monitoring. I was just trying to see if there are bugs that we're encountering or that the users are encountering that for some reason are not obvious enough to show up in our monitoring or …

"The thing that's changed the most is how we are able to action on our research and take the insights and loop them back into the designs. Back into product decisions and priorities and share them out across the company because that was usually not happening at all before."