“We’re a very, very large school, lots of constituents that we deal with, and in many ways, we felt like we were running around a little bit and really weren’t able to prioritize—we really needed to think strategically about marketing, so that was why it was so important for us …

“JMG is unlike any other nonprofit in the state of Maine, providing a continuum of support to help students transition from middle school through high school graduation, onto post-secondary education through degree attainment and connections to successful career pathways. With the challenge of describing our unique services, we sought the …