"Up until recently, Wagner has predominantly grown from word of mouth based on the iconic Caterpillar name, a robust sales force and extensive community involvement. But now, we're taking a more assertive approach with our digital efforts through our partners at Marketing 360®."

"Year to date, online sales are up 27%. What that's not considering is the increase in people that have called in to place their order over the phone, how many more people have come to us through social media and more. We think about marketing differently now."