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ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute, and track the performance of marketing campaigns for their clients. Digital agencies establish a competitive advantage by delivering and demonstrating real value to clients. As a scalable solution, small and large companies appreciate the flexibility of the ActiveDEMAND platform to accommodate each of their clients and easily scale as the business grows. ActiveDEMAND focuses on marketing automation specifically for digital marketing agencies and has seen client growth of 30-50% for each of the past 3 years.
LeadFabric has been a pioneer in aligning the sales and marketing operations of their clients with the needs to their buyer audiences. LeadFabric was one of the first three agencies in Europe to offer B2B marketing automation solutions. Long before any of the current technology providers established their own presence in the Europe. This was a time where most "marketing agencies" were still locked up in a top of funnel modus operandi; SEO, website development, digital asset management, inbound marketing etc. For these providers lead generation still is defined as an activity that collects names of potential buyers without really taking into account buying-readiness. With these providers the revenue aspect often stayed out of scope and thus remained a sales department discipline.
Simplero is a small, bootstrapped, profitable, and proud. They haven't taken funding, which means they're not beholden to anyone other than themselves and their customers. They're in it for the long haul. They're here to create a product they love, and a company they love working at. They've been around since 2008, and they're loving it more each day. I'd call that a success.
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