“We don't just copy-paste whatever is generated because that's not good enough for our audience, Our audience is looking for specific stories that connect with us in a very specific way. It can't be generic, but the initial draft can definitely help us get closer to our goals.”

“As a brand new startup, we used Mailchimp's website builder to get our story and business online quickly and easily. This intuitive builder makes trying out new ideas and adding updates straightforward and uncomplicated.”

“It’s not always obvious what’s going to resonate best with our customers, but with Mailchimp, we’ve been able to identify a strategy that doubled our engagement and revenue.”

“Wesley predominantly does all of our email marketing for our clients, but he's not the only one. We have other members of our team that are doing email marketing as well, So those mini-classes that [the Mailchimp] team is developing help us to provide updates or more information for our …

“Beyond clicks and opens, we’ve seen Mailchimp help drive a range of high-value actions.”

"Prior to Mailchimp, it would take me about a week to do a full email start to finish, but now I can get it done in about 3 days, saving significant time, The templates, AI features, and optimization tools have been a huge help, allowing us to do so much …

“For someone who’s new to these kinds of email segmentation tools or building newsletters online, it’s a very user-friendly way to do it. It makes our lives easier.”

“For Destination Door County, we wanted to personalize communications in a way that reflected seasonal traveler preferences and inspired visitation.”

“The challenge we have in travel email marketing is that we’re not selling products, We’re selling intent. A travel guide order can be a strong conversion metric. It signals the desire to learn more about a destination and can point to visitation down the road.”

“Email remains a steady revenue engine for us, but time-sensitive messages like last-minute appointment bookings or maybe a 24-hour flash sale, those were getting buried in overcrowded email inboxes."

“But in terms of our next step, building our brand a bit more is going to be crucial for growth.”