“With entrepreneurship there are, of course, new challenges every day, but one of our main challenges has been figuring out how to differentiate ourselves from others.”

“When I first came to the States, I could barely speak English, but we were speaking in sign language and became friends pretty fast.”

"I believe that Mailchimp's reporting tools and campaign dashboard were a big part in what motivated me to change our email strategy. With our old email platform, the reporting wasn't as accessible in my opinion and it wasn't visually appealing to look at. Mailchimp made it easier to see our …

“Wesley predominantly does all of our email marketing for our clients, but he's not the only one. We have other members of our team that are doing email marketing as well, So those mini-classes that [the Mailchimp] team is developing help us to provide updates or more information for our …

“Beyond clicks and opens, we’ve seen Mailchimp help drive a range of high-value actions.”

"Prior to Mailchimp, it would take me about a week to do a full email start to finish, but now I can get it done in about 3 days, saving significant time, The templates, AI features, and optimization tools have been a huge help, allowing us to do so much …

“For someone who’s new to these kinds of email segmentation tools or building newsletters online, it’s a very user-friendly way to do it. It makes our lives easier.”

“For Destination Door County, we wanted to personalize communications in a way that reflected seasonal traveler preferences and inspired visitation.”

“The challenge we have in travel email marketing is that we’re not selling products, We’re selling intent. A travel guide order can be a strong conversion metric. It signals the desire to learn more about a destination and can point to visitation down the road.”

“Email remains a steady revenue engine for us, but time-sensitive messages like last-minute appointment bookings or maybe a 24-hour flash sale, those were getting buried in overcrowded email inboxes."

“But in terms of our next step, building our brand a bit more is going to be crucial for growth.”