"Flare is a cutting edge tool because it is native XML, written using the latest technologies available, and its topic-based approach to authoring supports the concepts behind structured content."

"We have been able to gain tremendous efficiency through the use of conditional tags to create different Flare targets and generate variations of the same content."

"We are providing retailers with state-of-the-art solutions for marketing and selling on some of the world's most prestigious ecommerce channels, so it's important for our online Help and print documents to have a modern look that is in keeping with what they see on their websites. MadCap Flare provides the …

"I like the open door policy at MadCap. I have a feeling that you guys are willing to bend over backwards to cater to us tech writers. Flare 7 is one step closer to being the ultimate tech writer tool."

"I have delivered the first version of my online Help project with Flare in only 11 weeks, migrating content from 1500 pages of 'traditional' documentation. This was my first experience with Flare. There is a very high level of quality customer support and resources (the forum, videos, Help, user manuals). …

"Thank you, what an amazing class this is! Well done to all of you who collaborated on the training manual. There is no question about the amount of time and effort that went into that wonderful guide. And, having Scott DeLoach as the instructor just totally blew me away."

"Our goal is to help students gain familiarity with an authoring solution that allows for modern single-sourcing and multi-channel publishing for mobile devices, the web, and print, as this will significantly enhance their career prospects. We need a platform that is nimble, responsive, and modern. MadCap Flare fits our needs …

"We’re excited to use MadCap Flare and give our students the opportunity to learn and use current software tools from the field. Using Flare will help them become familiar with the concepts of single-sourcing and topic-based authoring before they graduate, preparing them for careers in technical communication."

"Since using MadCap Feedback Service to improve our Flare-based Help systems, our support team is seeing anywhere from a 10 percent to 30 percent drop in ‘how-to’ calls."

"I really appreciate MadCap recognizing our university and helping us to become a great resource for students to prepare themselves for a lifelong career using industry leading tools. It’s exciting to teach my master degree students using products from a company that is leading the technical communications market."

"Thank God for the developers at MadCap for providing the most agile XML-based authoring tool on the planet."

"Flare is remarkably simple and provides the perfect what-you-see-is-what-you-get environment to set up an online course using text, links, and photos."

"We had 150+ FM books. They all import in minutes with hardly any extra work in Flare."

"There is simply no better solution than MadCap Flare if you need multiple output formats, content conditioning, single-sourcing, source control integration, or context-sensitive help, all in an easy-to-use package. It doesn’t get any better than this."

"The MadPak tools are truly saving our company time while improving the quality of content we provide our customers, and ensuring that we don't miss a thing."