"One of my biggest issues was that the team wasn’t using our old system. And the reason why they weren’t using those systems was that they weren’t built for a creative team. They like to see things that are visually appealing and easy to use. Now that we are actually …

“In today’s world, we have pressures on us to show the results of content marketing. If we only look at our content efforts as a replacement for advertising and measure it under that model, we will ultimately fail. A successful content marketing approach is more expensive than advertising. But because …