“As a consultant, I use Analytica primarily for two reasons: efficiency and communication. Analytica’s “object-oriented” programming language and intelligent arrays allow me to develop and maintain quantitative analysis rapidly and accurately. Thus, I spend much less time just writing code or auditing and correcting mistakes than I would in spreadsheets …

“It was easy to describe the structure of the problem using Analytica’s influence diagrams and we were super open with our analysis. Those on either side of the issue could clearly see how the analysis was performed. That helped a lot. They couldn’t just say, ‘I don’t like the results.’”