“As a consultant, I use Analytica primarily for two reasons: efficiency and communication. Analytica’s “object-oriented” programming language and intelligent arrays allow me to develop and maintain quantitative analysis rapidly and accurately. Thus, I spend much less time just writing code or auditing and correcting mistakes than I would in spreadsheets …

“Our development process iteratively refined each module to find the most appropriate level of detail or aggregation, so we needed the flexibility of changing array dimensions without requiring rewrites of the model structure. We needed to explain model results to both technical and non-technical audiences: Analytica excelled in easily visualizing …