Lucra is the leading technology provider of gamification services. Their B2B technology facilitates cash, e-commerce, or cashless contests within consumer platforms. Lucra's white-label Software Development Kit (SDK) provides partners with a comprehensive, turnkey solution to embed gamification technology directly into their platforms. This innovation offers features previously unavailable to enterprise Partners, including natively integrated real-money, free-to-play, and peer-to-peer contests within their platforms.
“We know many of our members already love to make a friendly wager for cash or drinks when they play bar sports like darts or pool. Partnering with an innovative technology company like Lucra allows us to elevate the in-venue experience with more fun and easy ways for people to connect and compete.”




Read Lucra Reviews, Testimonials & Customer References from 2 real Lucra customers.
Browse Lucra Case Studies, Customer Success Stories, & Customer References from 2 businesses that use Lucra.