What is Contest Management Software?

Introduction

Contest management software is used by companies to sponsor or develop a contest platform. It enables them to conduct innovation competitions that help to create new services or products. In addition, by conducting interesting and rewarding contests, organizations can connect more closely with their target consumers, especially young adults and youth. This demographic is typically motivated and creative in establishing relationships with their preferred brands.  

Another benefit of contest management software is they help your brands to gain exposure to a wide audience. Participants raise awareness about your enterprise and brand by talking about the contest with their colleagues, friends, and family. Thus, as more people talk about your company’s competitions and products, you can engage with them in a relevant manner to exponentially boost your reach into the target segment.

Features of Contest Management Software

Configuration Tools

Contest management software allows you to swiftly conduct all kinds of contests, including video and photo competitions. You can use the platform’s configuration features to switch on or off the tools you require, customize the solution for your process, and take your campaign live. In addition, top vendors offer support and assistance for on-boarding and implementing best practices.

Collect Useful Data

Contest management applications allow you to capture customer data and manage it efficiently by providing tools such as custom workflows, interactive forms, user profiles, checkboxes, drop down, text fields, and file uploads such as images, videos, and PDFs. In addition, sophisticated programs automatically delegate user submissions into relevant review categories or workflows.

Landing Pages

With contest management software, you can launch attractive marketing landing pages on your own without needing IT assistance. In the landing pages, you can include details about the contest, sponsor logos, partners, and social media integrations, and allow participants to submit their responses. In addition, many solutions provide surveys, ‘thank you’ notes, template press releases, and post-contest marketing pages to showoff and celebrate the entries.

Mobile Responsive

Most contest management programs provide a single informative dashboard where you can manage reports, communication, workflows, entries, and KPIs. In addition, top vendors present mobile apps that enable you to manage your contests on the move.

Judging and Contest Voting

If your contest needs judging, some platforms provide inbuilt judging facility. Simply send the submissions to a judging team and the judges can provide their decisions by filling out online scorecards and report the results in real time.

You can also get public voting for your contests by presenting a public voting page, where you audience can look at the submission, share it on social sites, and login to give their vote. This login feature allows you to capture voters’ information for marketing purposes.  

Benefits of Contest Management Software

Boost Your Brand

Contest management software allows you to conduct innovation competitions that garner attention for your company and enhance your brand image. With this tool, you can coordinate contest challenges and generate positive impacts for your firm.

Collaborate with Similar Enterprises

You can also use innovation challenges to attract the attention of other corporations in your sector that offer services or products that complement your stable. By collaborating with them you can generate profitable business synergy.

Use Financial Rewards to Attract More Participants

You can offer financial prizes to gain the attention of your target audience as this is a motivating factor for most people. The best part is you can recoup the money spent on the prizes by gaining new business with your audience who’d have become familiar with your services or products.

Enables You to Crowdsource Ideas

You don’t have to depend on your small in-house research and development team to get and process new ideas. Instead, you can conduct crowdsourcing contests that allow you to get fresh concepts and ideas from thousands of participants. This will give you volumes of innovation opportunities from which you can select and work on the most viable ones.