"Using gamification and allowing people to manage a good portfolio and their funds as they would do in real life is a great exercise and a great way to learn. The more players play the game, the more they learn, and the more engaged they become. This eventually leads to greater interest in the content we publish about it. Fantasy Funds is very much part of our strategy – anything that can help us present the brand in a new way to an audience which we don’t monetize at the moment is a part of our strategy."